Case study

The Daily Hodl Net Ad Revenue Skyrockets 322% in 1 Year!

The Daily Hodl is a leading site for news and analysis in the world of cryptocurrency and blockchain. It was co-founded by Blake Buford, Julian Aicholz, Kai Aicholz and Laurene Williams.

Social Blade


With a dedicated focus on a rapidly evolving market, The Daily Hodl offers readers a comprehensive and informative resource to stay updated on the latest trends, innovations and market movements.

The site covers a range of topics including: Bitcoin, Ethereum, Ripple, XRP, Altcoins and blockchain technology. They publish numerous articles and interviews which are carefully reviewed before publication to ensure they are the most provocative and interesting.

Readers can find valuable resources within their content, such as technical analysis, market predictions, and expert commentary to help them navigate the complex world of cryptocurrencies and make informed decisions.

The Challenge

The primary challenge at The Daily Hodl was to achieve a significant increase in revenue.

The burden of AdSense’s 38% commission posed a major obstacle, impacting their main source of income.

The Daily Hodl specifically were looking to improve revenue generation from their AMP pages and attract new brand name advertisers to cater to their audience.

The Challenge


overall revenue lift


truly unique brands

The Solution

  • Proactively addressing issues related to Accelerated Mobile Pages (AMP) by optimizing loading speed and user experience, which can lead to increased organic traffic and ad impressions.
  • Identifying and providing relevant brand name advertisers to The Daily Hodl's audience, with the intention of dramatically boosting ad revenue.
  • Emphasizing data-driven decision making by implementing robust analytics to gain valuable insights into ad performance and revenue trends, aiding in making informed strategies.

Next Millennium set out a specific goal to increase The Daily Hodl’s revenue
by 20-30%


By meticulously optimizing the site’s performance, the joint efforts resulted in impressive achievements in key metrics, such as Largest Contentful Paint (LCP), First Input Delay (FID) and Cumulative Layout Shift (CLS).

Over three years of collaboration, The Daily Hodl and Next Millennium formed a powerful alliance that achieved remarkable results. Notably, The Daily Hodl’s revenue experienced an astounding surge of 322%.

Attracting esteemed brand name advertisers played a pivotal role in bolstering financial success.

Today, The Daily Hodl thrives with a significant boost in revenue — the fantastic result of highly successful collaboration.

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88 MS