Minute Media is a premier digital media company that oversee a diverse portfolio of culture and sports websites.
Minute Media is a premier digital media company that oversee a diverse portfolio of culture and sports websites.
These sites are organized under six
distinct brands:
FanSided, The Players'
Tribune, 90min, DBLTAP, Mental Floss and
The Big Lead.
The company has a longstanding presence, having been in operation for over 10 years and employing over 500 individuals on four continents.
In an effort to expand their ad monetization sources, Minute Media sought out new demand partners whose aim was to avoid duplicating demand from their existing SSP partners and compromising site speeds.
Despite an impressive user growth rate, revenue was lagging behind due to the underperforming of existing SSP bidders.
In search of a partner who could offer exclusive, unique demand not available on the Open Exchange, Minute Media looked beyond their existing integration with major SSPs.
When seeking out a new bidder, Minute Media had many considerations, but page speed was of particular importance. Next Millennium paid attention and successfully delivered.
overall revenue lift
page
speed
truly unique demand
Overall, Minute Media saw $2 Million in new revenue after adding Next Millennium as a bidder.
Next Millennium supplied unique demand to Minute Media, that they were not getting from their existing Open Exchange partners. This resulted in more intensified competition, and stronger bid density.
One of the key aspects of Next Millennium's success is our direct
approach to working with advertisers.
This was manifested clearly
in the case of Minute Media.
Next Millennium took steps to ensure that the correct partners were bidding on the inventory, which resulted in a considerable increase in both eCPMs and Header Bidding revenue. In an effort to maximize monetization output from mobile devices, Next Millennium implemented an advanced AMP solution with cutting-edge features like Client-Side Header Bidding - without any negative impact on page speed or user experience.
It's been a great pleasure working with the team at Next Millennium Media.
Advertising revenues and CPMs over the time we have been with Next Millennium have both been higher than agreed to. We are averaging about $20k per month though the new ad units. Your team has always been great with communications and has made his process very smooth.
We appreciate our joint partnership.
Next Millennium stepped in, and provided Minute Media with unique demand
