Case study

Minute Media adds $2 million in new annual ad revenue

Minute Media is a premier digital media company that oversee a diverse portfolio of culture and sports websites.

Minute Media
Background

Background

Minute Media is a premier digital media company that oversee a diverse portfolio of culture and sports websites.

These sites are organized under six distinct brands:
FanSided, The Players' Tribune, 90min, DBLTAP, Mental Floss and The Big Lead.

The company has a longstanding presence, having been in operation for over 10 years and employing over 500 individuals on four continents.

The Challenge

In an effort to expand their ad monetization sources, Minute Media sought out new demand partners whose aim was to avoid duplicating demand from their existing SSP partners and compromising site speeds.

Despite an impressive user growth rate, revenue was lagging behind due to the underperforming of existing SSP bidders.

In search of a partner who could offer exclusive, unique demand not available on the Open Exchange, Minute Media looked beyond their existing integration with major SSPs.

When seeking out a new bidder, Minute Media had many considerations, but page speed was of particular importance. Next Millennium paid attention and successfully delivered.

Goals

overall revenue lift

page
speed

truly unique demand

The Solution

Overall, Minute Media saw $2 Million in new revenue after adding Next Millennium as a bidder.

Next Millennium supplied unique demand to Minute Media, that they were not getting from their existing Open Exchange partners. This resulted in more intensified competition, and stronger bid density.

One of the key aspects of Next Millennium's success is our direct approach to working with advertisers.
This was manifested clearly in the case of Minute Media.

Next Millennium took steps to ensure that the correct partners were bidding on the inventory, which resulted in a considerable increase in both eCPMs and Header Bidding revenue. In an effort to maximize monetization output from mobile devices, Next Millennium implemented an advanced AMP solution with cutting-edge features like Client-Side Header Bidding - without any negative impact on page speed or user experience.

It's been a great pleasure working with the team at Next Millennium Media.

Advertising revenues and CPMs over the time we have been with Next Millennium have both been higher than agreed to. We are averaging about $20k per month though the new ad units. Your team has always been great with communications and has made his process very smooth.
We appreciate our joint partnership.

Highlights

Next Millennium stepped in, and provided Minute Media with unique demand

Next Millennium stepped in, and provided Minute Media with unique demand

Results

7%

Lift in Ad Revenue by tapping into unique demand

11%

Increased Win Rate by matching the right ads with the right audience

$ 180,000

Monthly Ad Revenue delivered in new revenue