Our ad units beat client benchmarks across clickthrough rate, video completion rate, and viewability.
This resulted in more store visits, with 50% of these visits taking place within one week of seeing a McDonaldʼs ad on one of Next Millennium’s publishing partners.
McDonaldʼs partnered with Next Millennium to help strengthen campaigns for their brand, which has existed for almost 70 years and is known by millions across 100+ countries.
The collaboration aimed to increase brand awareness and drive store traffic in select regions of Washington and Maryland. The campaign was custom designed to cater to the unique needs of each region and targeted specific KPIs and audience metrics for maximum impact.
We were confident that we could elevate McDonaldʼs campaigns through four key aims:
Our team took a multi-pronged approach, utilizing the power of Next Tack+, Next PopTop, and Next Of Skin + ad units to reach audiences across desktop and mobile devices.
By leveraging our first-party contextual data and user consented data, we precisely targeted "Value Shoppers" and those with a strong interest in QSRs.
Additionally, our partnership with Quorum allowed for precise tracking of campaign performance and store traffic, ensuring 100% GEO Compliance.
Our team aimed for consistent pacing, with full monthly delivery in each DMA, resulting in a seamless and impactful campaign experience.
Unique Creative Execution
Next Tack+, Next PopTop, Next Of Skin + ad units
First-Party User Consented Data
+ Third party precise location data
Exclusive Premium Inventory
Not available via Open Exchange
We targeted:
The creative team at Next Millennium leveraged their expertise to deliver a visually impactful brandscape that seamlessly adapted to various devices.
The campaigns were designed to capture the viewer's attention and drive engagement, with a focus on delivering a memorable user experience.
The creative was thoughtfully crafted to be attentiongrabbing and to drive clicks to the website.
McDonaldʼs campaign was tailored to the right audience, and location was a key factor in determining this. We honed in on two specific states: Washington and Maryland, to deliver a hyper-targeted message to consumers.
Our partnership with Quorum allowed us to track campaign performance and monitor store traffic. This location data was used to build out audience segments that fit within the description of "Value Shoppers" and consumers who had a strong interest in QSR. With this information, our creative team was able to craft a visually stunning brandscape that effectively engaged and captivated our targeted audience.
32+
seconds in view
Average time spent on page
20%
Exceeded benchmarks
In overall campaign performance
70,000+
Foot traffic
To McDonaldʼs stores within the targeted regions
80%
Increased brand engagement
Through visually stunning brandscape and targeted messaging
27%
McDonaldʼs
paid less
Than expected to acquire new leads and customers