With Next Millennium, integrating its In-App SDK.
One of the fundamental elements of this integration was the replacement of competitor ads with premium
branded ads that are recognized and valued around the world.
Case study
Background
Kosher.com is an immensely popular app centered on Kosher cooking and recipes.
The app, which places a strong emphasis on quality, offers recipes by chefs, articles, helpful tips as well as educational and entertaining cooking videos to make unforgettable meals.
The Challenge
Kosher.com’s team needed a full-stack solution to increase ARPDAU and grow their revenue. They wanted to show non intrusive ads to their user base in a way that is user-friendly and doesn’t detract from the overall app usage.
One of the fundamental elements of this integration was the replacement of competitor ads with premium branded ads that are recognized and valued around the world.
Goals
Deliver high-quality ad creatives to app users
Maximize ad revenue
Partner with a company that offers personalized support and ad management
Find a programmatic solution that is simple to integrate
The Solution
Kosher.com previously used a traditional AdMob SDK and spent a lot of time integrating and tracking their ads.
Furthermore, a majority of those ads were from competitors, which could lead to decreasing user engagement with the app.
They decided to try Next Millennium
- Next SDK offered ready-made access to multiple bidders and ad campaigns that are exclusive to Next publishers.
- Next Millennium acted as a bridge between Kosher.com and high-value advertisers, ensuring that app users are only served ads from the best global brands.
- With Next In-house AdOps team, Kosher.com were able to focus more on app development and content, and building their user base rather than ad ops.
Highlights
Kosher.com implemented Native ads that replaced MREC Ads. They immediately saw a 42% ARPDAU lift due to the ad format change, resulting in higher eCPM.
Next Millennium connects you directly with our network of premium advertisers and popular brands, as well as advertisements that are not available on the Open Exchange.
Results
Kosher.com was able to increase competition for each impression and make more money by matching ads to their
unique App audience.
Kosher.com experienced a 71% increase in ARPDAU on Android and 69% on iOS with Next In-App bidding.
71%
Android
69%
iOS
Exclusive Demand
We gave Kosher.com the unique opportunity to advertise top global brands, such as Nike and McDonalds directly on their app.
Time Saver
By using Next Millennium, Kosher.com is able to save time on app development and content maintenance and focus on driving app growth.