This innovative approach allowed Hasbro to reach their target audience in a unique and engaging way, ultimately driving sales of their product.
Background
Hasbro, a global leader in the children’s toy industry, sought to increase brand awareness and drive sales of their Play-Doh products in the United States. However, they were facing a challenge in achieving their goals with traditional advertising methods, with a need to improve their ROI.
Hasbro partnered with Next Millennium to help drive conversions and purchase intent of their iconic Play-Doh toys. They were able to achieve this through the utilization of the Next Tack+ high-impact ad format. This innovative approach allowed Hasbro to reach their target audience in a unique and engaging way, ultimately driving sales of their product.
Our Approach
To turbocharge Hasbro's Play-Doh product sales, Next Millennium utilized the high-impact Next Tack+ ad format.
Our unique strategy was crafted to effectively engage Hasbro’s target audience - and we achieved this by launching a comprehensive programmatic advertising campaign across premium websites.
The result was a firm increase in conversions and purchase intent.
Unique Creative Execution
Utilizing NMM's NextTack+ unit
First-Party User Consented Data
+ Third party precise location data
Exclusive Premium Inventory
Not available via Open Exchange
The Creative
The creative team at Next Millennium crafted a visually striking brandscape that seamlessly adapts to different devices such as desktop, mobile and tablet.
The video is attention-grabbing, capturing the viewer's attention as soon as it appears on users’ screen, and ultimately driving clicks to the website.
The Audience
Exclusive first-party data targeting for maximum impact.
Our exclusive first-party data and advanced audience taxonomy allowed us to create highly personalized, real-time audiences that drive results.
Our audience targeting ensures the ad reaches the right people, at the right time, with 1st party data delivered directly to customized PMPs.
Verified by third-party vendors, our audience targeting technology guarantees precision and accuracy.
