Futbin noticed an improvement in overall revenue within the very first month of adding the Next Millennium adapter to its current ad stack.
Background
FUTBIN is a hugely successful Sports app with over 9 million downloads globally and a ranking of #99 on the App Store.
The app offers a range of features for soccer enthusiasts, including access to news, player values, stats, notifications and more.
The Challenge
FUTBIN wanted to find a sustainable way for their team to
increase revenue without bleeding users to competitor
apps.
Despite its popularity among users, FUTBIN's ad monetization
was not meeting their expectations.
Goals
Get access to high-quality ad creatives from top global brands
Maximize IAA revenue across US market
Intensify competition for FUTBIN's inventory
Find a programmatic solution that will be easy to integrate
The Solution
FUTBIN's partnership with Next Millennium began with the integration of Next Millennium's PreBid Adapter, providing access to exclusive campaigns not found on the Open Exchange.
Next Millennium acted as a direct intermediary between FUTBIN and high-value advertisers, ensuring that app users are exposed only to ads from the best global brands.
Futbin noticed an improvement in overall revenue within the very first month of adding the Next Millennium adapter to its current ad stack.
Highlights
Next Millennium connects you directly with our network of premium advertisers and popular brands
Results
FUTBIN experienced a significant increase in eCPM on both Android and iOS with Next Millennium
Increased eCPM
Upon integrating FUTBIN’s ad supported profit stream with Next Millennium, FUTBIN experienced an immediate 42% monthly eCPM uplift, which led to an overall monthly revenue increase of over 31%.
+42%
Monthly eCPM uplift
+31%
Monthly revenue
Exclusive Demand
FUTBIN were given the unique opportunity to advertise top global brands like Nike and McDonalds directly within their app.
Precise Matching
By perfectly pairing ads with their app audience, FUTBIN was able to increase competition for each impression and make more money.