Next Millennium Ad Policies
Last Updated: 05/05/2022
Below you will find a list of Next Millennium’s advertising policies, which set forth the content requirements for advertisements (hereinafter “Policies”) made available by Next Millennium’s demand clients and partners (hereinafter “Buyers”) when buying advertising inventory via Next Millennium platform (hereafter “Next Millennium Services”). Failure to comply with the Policies may result into applying, at Next Millennium’s discretion, one or more of the enforcement measures as described in Section 4 below.
Next Millennium reserves the right to update these Policies at any time. If an update includes material changes, Next Millennium shall provide a prior written notice of such update and then such update will come into effect. By continuing to use any of Next Millennium Services and/or Next Millennium’s platform subsequent to such notice Buyer agrees to abide by the updated version of the Policies.
For purpose of clarification, your obligations under these Policies are in addition to your obligations set forth in the agreements you have entered into with Next Millennium for the provision of Next Millennium Services. Any rights or remedies we have under such agreements are not limited by our enforcement of these Policies.
Prohibited Content and Practices
Buyer is prohibited from advertising and placing ads via Next Millennium’s Services that contain, display, promote, include or are directly or indirectly associated with any of the following prohibited content:
- Profane, discriminatory or offensive content, content that promotes hatred or discrimination of any kind;
- Content or material pertaining to particular religions or spirituality, or advocating the superiority of a specific race/ethnic group, national origin, colour, religion, sex, sexual orientation, language, status as a veteran, or any other legally protected status;
- Sexual content, nudity, pornography or other types of adult content;
- Tobacco or depictions of tobacco and tobacco accessories including, but not limited to electronic smoking devices, illegal drug use or drug paraphernalia;
- Weapons, weapon accessories, firearms and ammunition;
- Provocative images, shocking content; graphic or explicit violence;
- Illegal content, including, but not limited to, “how-to” information on bomb-making, lock-picking, and similar topics;
- Copyrighted content, illegal file-sharing or torrent sites, or other content violating or infringing upon any third-party intellectual property rights;
- Counterfeit goods, i.e. goods that contain a trademark or logo that is identical to or substantially indistinguishable from the trademark of another, or where a brand feature is mimicked in an attempt to pass themselves off as a genuine product of the brand owner;
- Spyware, malware, adware content, illegal hacking, or other materials that are intended to damage or render inoperable software or hardware, or interfere with another party’s ads or ad inventory;
- Content of any harassment, bullying or threats;
- Content that promotes compensation to users for clicking or searching websites (i.e. “pay-to-surf” programs); services deigned to artificially inflate ad or website traffic;
- Content or material making libellous, misleading, deceptive, or unrealistic claims;
- Promote activities generally understood as Internet abuse, including but not limited to, the sending of unsolicited bulk e-mail;
- Content or material promoting or containing links that are disparaging to Next Millennium or Next Millennium’s partners;
- Personal web pages, FREE hosted pages (Geocities, Xoom, Tripod, Talk City, etc.), blank pages with no content, or pages that only contain advertisements;
- Unusual CTR content, i.e. content with an unusually high click through rate, or content that automatically generates clicks on ad units;
- Content designed to enable any other type of dishonest behaviour, including fake documents, academic cheating services etc.;
- Any other content that is illegal, promotes illegal activity or infringes on the legal rights of others.
Restricted Content and Practices
Buyers may be allowed to advertise and place ads via Next Millennium’s Services that display, promote, or include the following restricted content categories, provided that (i) Next Millennium’s prior written consent was obtained, and (ii) Buyer has appropriate controls to ensure that such content complies with all applicable laws, rules, and regulations of the country the audience of which it targets:
- Alcohol related content;
- Gambling/Online gambling or casinos (if real currency is involved or if there is the ability to cash out)
- Pharmaceutical or health products and services, including prescription medications;
- Financial products and services, including those related to the management or investment of money and cryptocurrencies, personalized advice etc.;
- Political campaigning content, including abiding the legally mandated election restricted silence periods.
Other restricted businesses, meaning that we restrict certain kinds of businesses from advertising via Next Millennium’s Services to prevent users from being exploited, even if individual businesses appear to comply with our other policies and legal requirements in their establishment country. Based on our own continuous reviews, and feedback from users and consumer protection authorities, we occasionally identify products or services that are prone to abuse. If we feel that certain kinds of businesses pose an unreasonable risk to user safety or user experience, then we may take a conservative position and limit or stop related ads from running.
Ad Quality Testing
Next Millennium, in partnership with third party malware scanning vendors, continuously scan all advertising materials for malware or other malicious content. Next Millennium reserves the right to scan all your creative assets prior to programmatic delivery and re-scan in-flight, to protect its clients and partners.
Buyer shall make sure that the creative content it is making available or offering meets the requirements laid out in the creative guidelines available here: https://support.Next Millennium.com/documentation/creative-guidelines/
Third-Party Seller Policies
In addition to Next Millennium’s Policies, certain publishers and exchanges may have additional policies that apply to buyers of their inventory and certain data providers have additional policies that apply to buyers of their data. Next Millennium Buyers wishing to purchase such inventory or data are responsible for understanding and adhering to any such additional policies.
In addition to Next Millennium’s rights and remedies under any applicable agreements that Buyer has entered into with Next Millennium, any violation of these Policies may result in the suspension, termination of Buyer’s account and agreement, including rejection of Buyer’s future digital ads from the Next Millennium Services, in Next Millennium’s sole discretion with or without notice.